why is verbal and nonverbal communication important

In the science of communication, there is a notion that non verbal communication is more effective than its verbal counterpart. Several researchers have studied the various types of verbal and non verbal communications and have come out with theories supporting the latter. One such theory is theP 7%-38%-55% ruleP suggested by Albert Mehrabian. PAccording to the rule, when there are emotional exchanges, communication elements take priority something like this Pverbal communication accounting for 7%, tone of voice accounts for 38%, and body gesture, movement and language takes up the remaining 55%. The general understanding of the rule is that the actual words that come out of your mouth accounts for 7% of the actual communication where as the tone of your voice and the body movements and facial expressions that you use to deliver the message is the meat itself. Further, many theorists started spinning off on this theory by making non-verbal communication as the go-to factor for effective communication. Mehrabian later come out stating that the study was conducted when messages around emotion and feelings were exchanged and the percentages attributed to the liking of communication that a recipient experiences. I believe it can be true that if I deliver a message with the wrong intonations and body gestures to not support what I am saying, people listening into me may not believe me. Even if I am to tell my girl friendP
I love you, with a disinterested tone and rubbing my eyes, chances are fairly good that she wouldn t reciprocate very well. Let s say if I was to deliver it without the actual words. Still it may not make much sense to her. So what is the point in this? We need verbal as well as non verbal communications to work in tandem for a message to be communicated effectively.


We need to sync the aspects of both types of communication and orient it towards the crux of the message. Interestingly, recently, which is around 20 year back, some tests proved otherwise. Videos were showed to test subjects, and their behavior was put under the microscope to determine that non verbal cues had 4. 3 times the effect of verbal cues. PAnother test was conducted where messages sounded with a flat voice had 4 times more effect than facial expressions seen in a film with no sound. PThe contradiction on what trumps what is still up in the air, and perhaps it will remain there for some more time. But, I am certain that the harmony between verbal and non verbal types of communication is the only way to go about sending and receiving effective exchanges of information. Your bridge falls off if you fail to rein in any one of them. When I say non verbal communication, I am not referring to just the body gestures and voice tones, but there are a number of other forms such as haptics, proxemics, chronemics, and paralinguistics. In the near future, I will discuss each one of this in crisp detail. Nonverbal communication expresses who we are. Our identities (the groups to which we belong, our cultures, our hobbies and interests, etc. ) are conveyed nonverbally through the way we set up our living and working spaces, the clothes we wear, the way we carry ourselves, and the accents and tones of our voices. Our physical bodies give others impressions about who we are, and some of these features are more under our control than others. Height, for example, has been shown to influence how people are treated and perceived in various contexts.


Our level of attractiveness also influences our identities and how people perceive us. Although we can temporarily alter our height or looksБfor example, with different shoes or different color contact lensesБwe can only permanently alter these features using more invasive and costly measures such as cosmetic surgery. We have more control over some other aspects of nonverbal communication in terms of how we communicate our identities. For example, the way we carry and present ourselves through posture, eye contact, and tone of voice can be altered to present ourselves as warm or distant depending on the context. Aside from our physical body, which are the objects and possessions that surround us, also communicate our identities. Examples of artifacts include our clothes, jewelry, and space decorations. In all the previous examples, implicit norms or explicit rules can affect how we nonverbally present ourselves. For example, in a particular workplace it may be a norm (implicit) for people in management positions to dress casually, or it may be a rule (explicit) that different levels of employees wear different uniforms or follow particular dress codes. We can also use nonverbal communication to express identity characteristics that do not match up with who we actually think we are. Through changes to nonverbal signals, a capable person can try to appear helpless, a guilty person can try to appear innocent, or an uninformed person can try to appear credible. Afifi, W. A. and Michelle L. Johnson, БThe Nature and Function of Tie-Signs,Б in The Sourcebook of Nonverbal Measures: Going beyond Words, ed. Valerie Manusov (Mahwah, NJ: Lawrence Erlbaum, 2005): 190. Andersen, P. A. , Nonverbal Communication: Forms and Functions (Mountain View, CA: Mayfield, 1999), 17.


Andersen, P. A. and Janis F. Andersen, БMeasures of Perceived Nonverbal Immediacy,Б in The Sourcebook of Nonverbal Measures: Going beyond Words, ed. Valerie Manusov (Mahwah, NJ: Lawrence Erlbaum, 2005): 113Б26. Comadena, M. E. , Stephen K. Hunt, and Cheri J. Simonds, БThe Effects of Teacher Clarity, Nonverbal Immediacy, and Caring on Student Motivation, Affective and Cognitive Learning,Б Communication Research Reports 24, no. 3 (2007): 241. Hargie, O. , Skilled Interpersonal Interaction: Research, Theory, and Practice, 5th ed. (London: Routledge, 2011), 47. Guerrero, L. K. and Kory Floyd, Nonverbal Communication in Close Relationships (Mahwah, NJ: Lawrence Erlbaum, 2006): 2. Oster, H. , Douglas Hegley, and Linda Nagel, БAdult Judgments and Fine-Grained Analysis of Infant Facial Expressions: Testing the Validity of A Priori Coding Formulas,Б Developmental Psychology 28, no. 6 (1992): 1115Б31. Richmond, V. P. , Derek R. Lane, and James C. McCroskey, БTeacher Immediacy and the Teacher-Student Relationship,Б in Handbook of Instructional Communication: Rhetorical and Relational Perspectives, eds. Timothy P. Mottet, Virginia P. Richmond, and James C. McCroskey (Boston, MA: Pearson, 2006), 168. Riggio, R. E. , БSocial Interaction Skills and Nonverbal Behavior,Б in Applications of Nonverbal Behavior Theories and Research, ed. Robert S. Feldman (Hillsdale, NJ: Lawrence Erlbaum, 1992), 12. by a publisher who has requested that they and the original author not receive attribution, which was originally released and is used under CC BY-NC-SA. This work, unless otherwise expressly stated, is licensed under a.

  • Views: 28

why does a leader need good communication skills
why do we communicate in the healthcare workplace
why do we need to study business communication
why do we communicate in health and social care
why do we communicate in health and social care
why is verbal communication important in the workplace
why is effective communication important in developing positive relationships