why use a survey to collect data
What are the Advantages and Disadvantages of Surveys? Surveys are easy to develop, especially when using the
solutions available today. Many researchers are tempted to do much of their data collection online; however, it is not always the preferred mode of data collection, especially if respondents are in hard-to-reach areas. Whether a researcher uses an, or a combination of all modes, the mode should depend on the type of study and the demographics of respondents. Online surveys and mobile surveys tend to be the most cost-effective modes of survey research, yet they may not reach those respondents that can only respond using alternate modes. Results of online surveys and mobile surveys may suffer and differ greatly if important respondents are left out of the research. Hard-to-reach respondents may be easier to reach using more traditional methods such as paper surveys or face-to-face interviews. Advanced survey software solutions have multi-mode capabilities for online surveys, mobile surveys, email surveys, paper surveys, kiosk surveys, and more, giving researchers the ability to survey even the hardest-to reach consumers, and analyze data from all survey modes collectively. The ability to reach respondents is one challenge of surveys. However, surveys have several advantages and disadvantages. They are as follows: Cost-effective, but cost depends on survey mode Can be administered remotely via online,Pmobile devices, mail, email, kiosk, or telephone. Numerous questions can be asked about a subject,Pgiving extensive flexibility in data analysis With survey software, advanced statistical techniques can be utilized to analyze survey data to determine validity, reliability, and statistical significance, including the ability to analyze multiple variables A broad range of data can be collected (e. g. , attitudes, opinions, beliefs, values, behavior, factual).
Respondents may not feel encouraged to provide accurate, honest answers Respondents may not feel comfortable providing answers that present themselves in a unfavorable manner. Respondents may not be fully aware of their reasons for any given answer because of lack of memory on the subject, or even boredom. Surveys with closed-ended questions may have a lower validity rate than other question types. Data errors due to question non-responses may exist. The number of respondents who choose to respond to a survey question may be different from those who chose not to respond, thus creating bias. Survey question answer options could lead to unclear data because certain answer options may be interpreted differently by respondents. For example, the answer option somewhat agree may represent different things to different subjects, and have its own meaning to each individual respondent. P Yes or no answer options can also be problematic. Respondents may answerP no if the option only once is not available. A survey is a data collection tool used to gather information about individuals. Surveys are commonly used in psychology research to collect self-report data from study participants. A survey may focus on factual information about individuals, or it might aim to obtain the opinions of the survey takers. So why do psychologists opt to use surveys so often in psychology research? Surveys are one of the most commonly used research tools because they can be utilized to collect data and describe naturally occurring phenomena that exist in the real-world. They offer researchers a way to collect a great deal of information in a relatively quick and easy way. A large number of responses can be obtained quite quickly, which allows scientists to work with a lot of data.
How Are Surveys Used in Psychology Research? A survey can be used to investigate the characteristics, behaviors, or opinions of a group of people. These research tools can be used to ask questions about demographic information about characteristics such as sex, religion, ethnicity, and income. They can also collect information on experiences, opinions, and even hypothetical scenarios. For example, researchers might present people with a possible scenario and then ask them how they might respond in that situation. How do researchers go about collecting information using surveys? A survey can be administered in a couple of different ways. In one method known as a structured interview, the researcher asks each participant the questions. In the other method known as a questionnaire, the participant fills out the survey on his or her own. You have probably taken many different surveys in the past, although the questionaire method tends to be the most common. Surveys are generally standardized to ensure that they have and. Standardization is also important so that the results can be generalized to the larger population. One of the big benefits of using surveys in psychological research is that they allow researchers to gather a large quantity of data relatively quickly and cheaply. A survey can be administered as a structured interview or as a self-report measure, and data can be collected in person, over the phone, or on a computer. Surveys allow researchers to collect a large amount of data in a relatively short period. Surveys are less expensive than many other data collection techniques. Surveys can be created quickly and administered easily. Surveys can be used to collect information on a broad range of things, including personal facts, attitudes, past behaviors, and opinions.
One potential problem with written surveys is the nonresponse bias. Experts suggest that return rates of 85 percent or higher are considered excellent, but anything below 60 percent might have a severe impact on the representativeness of the sample. Poor survey construction and administration can undermine otherwise well-designed studies. The answer choices provided on a survey may not be an accurate reflection of how the participants actually feels. While is generally used to select participants, response rates can bias the results of a survey. The social desirability bias can lead people to respond in a way that makes them look better than they really are. For example, a respondent might report that they engage in more healthy behaviors than they do in real life. Surveys can be implemented in a number of different ways. The chances are good that you have participated in a number of different market research surveys in the past. Mail - An example might include an alumni survey distributed via direct mail by your alma mater. Telephone - An example of a telephone survey would be a market research call about your experiences with a certain consumer product. Online - Online surveys might focus on your experience with a particular retailer, product or website. At home interviews - The U. S. Census is a good example of an at-home interview survey administration. Coon, D. , Mitterer, J. PIntroduction to Psychology: Gateways to Mind and Behavior. Belmont, CA: Cengage Learning; 2010. Goodwin, C. J. PResearch in Psychology: Methods and Design. Hoboken, NJ: John Wiley Sons; 2010. Nicholas, L. PIntroduction to Psychology. Cape Town: Juta and Company Ltd; 2008.
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