why do robin jeans cost so much

The real problem is how the common man can afford these jeans. I know an employee at a True Religion retail store and asked her how many people paid with credit cards. She said that while several people pay with credit cartds a larger percentage of customers pay with "wads" of cash. Take note at her description here, "wads" of cash. No wallets, purses or 'fanny packs"of cash, but "wads" of cash. "Wads" of cash "wrapped" in rubber bands no less. One can only guess as to how these "consumers" paying with their "wads" of cash "wrapped" in rubber bands earned the $350. 00 for the pair of jeans to start with. As for the other smaller percent paying with credit cards, do they even realize what they are spending on clothing while only paying their $20. 00 minimum monthly credit card payments if they are spending $350. 00 for ONE pair of jeans? My point is this. As an honest working american with a 2 year degree in Criminal Justice I make $55,000 a year before overtime. That $55,000 a year has taken me 10 years on the job to earn as well. If I were to buy a pair of these jeans with cash from my paycheck it would cost me 20% of my biweekly take home after taxes. If I were to work overtime for these jeans I would have to work almost 12 hours of overtime before I could pay for said jeans. So really, what honest working american can really afford, let alone justify paying these premium prices for a pair of jeans and who exactly is this manufacturer actually trying to target as customers?


One last point, when my 3 year old turns a teenager and pants like this are the in thing and the status quo, how do I explain to him that we, as honest working and law abiding citizens, simply can't afford to spend $350. 00 on one pair of jeans? How do I convince him that we are better for not having these kinds of overpriced things when some if not the majority of his classmates will have entire wardrobes of these things, seemingly paid with either "wads" of "rubber band "wrapped" cash or their addiction to credit?
Huge price tags on designer jeans are commonplace, a sign of an era in which high-end denim is worn to communicate individual style. We can all remember when paying $50 for a pair of Levi s was the average, and the vast majority of today s market still consists of denim priced in that range. Yet, of the $13. 8 billion jeans market, an elite 1% of customers are willing to shell out hundreds of dollars for what used to be considered workman s threads. These jeans consumers known as the premium denim market might be interested in knowing what goes into designer brands like True Religion and Gucci that can cost them $200-700. In exchange for their steep investment, fashion-conscious men and women receive jeans with runway-inspired designs manufactured in the U. S. A. In addition to the higher overhead required to produce clothing in the United States, manufacturers add a tremendous markup to the costs of producing their lines as much as 260%.


It costs about $50 to make a pair of Super T jeans, True Religion s best-selling style with oversized white stitching, estimates founder, chairman and chief executive, Jeff Lubell. The wholesale price is $152, he says, and the average retail price is $335. Of course, plenty of these jeans sell at substantially less than full price. [ ] As with all fashion, a big part of the price of luxury denim is in the multiple profit margins taken at each level of production. Most any piece of clothing contains parts and services from potentially dozens of providers: from fabric and button makers, to designers and seamstresses, and wholesalers and sales agents. After all this, designers and retailers say the typical retail markup on all fashion items, including jeans, ranges from 2. 2 to 2. 6 times cost. The detailed stitching on fancy pockets and funky metal rivets added by many premium jean brands are also rendered by hand in America or Mexico by workers paid far more than their Chinese counterparts. But don t feel sorry for luxury denim manufacturers. They pass the cost of stylish embellishments right on to consumers. The result? Luxury jean makers receive a 40-50% margin of return on each sale, compared to 20% for regular jeans.


Of course, high-end denim sales are such a small fraction of the overall market that the larger profits garnered might seem necessary. The design expertise, expensive ad campaigns, and hand-rendering of details have to be paid for and 1% of the market wouldn t otherwise cut it without huge profit margins built into the prices. But still, there is some evidence that premium denim makers are using the gullible desires of fashionistas to seem hip to turn a quick buck. True Religion is planning the release of an even more expensive model than it typically produces called the Phantom, which will retail for as much as $375. At almost 400 bucks, the Phantom will actually lack all the involved embroidery of their best-selling jeans, costing more money even though the labor will be less. It is true that costs like raw luxury denim, which is produced in the United States by well-paid workers, might be a factor in such a steep price. But the fact is this company will be charging consumers more money to do less than it usually does for a similar product. True Religion knows people will buy these jeans, because they are cool and new, and a fat price tag just makes them cooler to brand-conscious people. Exploiting that fact to make more money points to pure greed. And in America, greater profits are always their own justification.

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