why should a business use social media

While social media users are from all age groups and demographics, itБs safe to say that it generally tends to be the younger generation that prevails. Exposure to this growing audience will surely benefit you both now and in the future. Thus, it is highly recommended you start making use of social media as a business. For the last 50 years or so, advertising was mostly about finding where to best target your ads. With the rise of digital media and social networks, we know where they are, but we need to figure out HOW to reach them. The fact that Facebook alone has an audience of well over a billion people, makes it a force to be reckoned with and if youБre a business, social media can really help you reach new customers and increase brand awareness. One other great benefit for businesses using social media is that social media provides a huge sales explosion tactic which is social proof. Due to the increase in competition in all industries, social proof is needed now more than ever and social media sites provide just that. Obviously itБs not just the numbers that count, but having a sizable, engaging audience will do wonders for your social proof and can potentially, quite easily in fact, increase sales for your business. Sharing is a huge part of social media and if you can create great, shareable content for your brand (which is what we do at
ANCHOVY. with our social media services), your content will get shared by your audience with their friends.


This can create a mini Бviral loopБ where you post a piece of content that can keep spreading from one potential customer to another. This simple factor is a great way of getting your brand out there for free. Is your business a restaurant? A hotel? An ice cream parlour? All industries have Бinteresting things to showБ and social media is the perfect medium to share all that is exciting about your business. As you can probably tell, images, and more importantly videos, are a huge part of the content that gets shared on social media. Therefore, utilising this Бvisual boomБ for your business is a great opportunity. People who will follow you on social media are people who want to know your story and what your business is all about. Obviously they wouldn t have followed your had they not been interested, so use this space and this audience to show the world what your business and vision is all about. Social media, unlike other traditional advertising methods such as radio and T. V. is right there for you to use, i. e. , you can get started with it for free and use Бrun itБ without too much expenses. All it takes is some effort, social media tips and some expert advice on how to get the most out of it, and thatБs why weБre here. The only thing stopping you from putting your business online is yourself, so get on it asap if you did not considered it previously. One last reason for using social media that weБd like to leave you with is that, on social media, your БmarketingБ generally comes from your already existing audience.


What do we mean? People will share your content, tag their friends in your posts, send your post as a private message to their friends, etc. This brings together all that weБve just talked about. You simply have to make sure you have a great social content strategy in place and you will soon see why itБs important for businesses to get on social media asap. Thank you very much for reading. We hope you enjoyed this post and we look forward to helping you become another ANCHOVY. If you would like to schedule a no-obligation meeting with one of our social media executives, you can get in touch with us here. WeБd also like to introduce you to, our new conversion monster weБve just unleashed that is getting results for our international clients. See ConvRes. We look forward to hearing from you. Talk soon. ANCHOVY. Social proof Consumers are more and more savvy about what products they purchase, whom and where from. б People will take the time to research online before making a purchase. By having a social media presence that is both engaging it helps reassure clients that your business is reputable and can be trusted. Your potential customers are using it Think of social media as your shop window, being part of this shop is one of the best moves you can make for your small business. The old saying goes that, Бnumbers donБt lieБ and with over 1. 86 billion users on Facebook your missing out if your business is not in the shop.


Google counts social sharing when ranking When different people on social media refer to your content, your website, your blogs,or your video it means that those individual people find your content useful, entertaining, informative or all of the above. When this happens the search engines pay attention and in return use this as a factor to provide better search engine placement for your content. Provides great brand exposure If your brand can really embrace the nature of social media, through providing great engaging content and interacting with your audience in a manner that leads to building a great community that people want to be involved with, then your brand will get a great boost. Word of mouthб What better way to interact with new potential clients than via people who have already experienced what your brand has to offer? When your social media presence starts to generate conversation and reactions such as likes and shares you get their approval. This social recommendation is visible to that person s following and acts as a great gateway for their friends or family to get to know more about your brand. These are only five reasons, there are many more we could write about. If you would like to discuss your business and how to improve your social media presence please get in touch with our friendly team on 01904 8635111 or email us atб.

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