why do we need to communicate effectively

Communication plays a fundamental role in all facets of business. It is therefore very important that both internal communication within your organisation as well as the communication skills of your employees are effective. The following six reasons will explain why effective communication should be a focus in your business:
1. Builds and maintains relationships Relationships are built and can be maintained by positive encounters with others. Communication will be key to this process without effective skills, it will be difficult to properly construct and foster productive relationships. 2. Facilitates innovation When employees feel comfortable in openly communicating new ideas, cooperation and innovation will be at an all-time high. In addition, if staff are unable to convey their ideas due to limited communication skills, it is likely that the idea will not be implemented to its full potential. 3. Builds an effective team If open communication within a workplace is encouraged, a more cohesive and effective team will emerge. Good communication within a team also tends to boost employee morale. When employees feel that they are well informed of the company s direction and vision, they will feel more secure within their role.


Regular internal communication can also lead to an improved work ethic if staff are reminded of achievements and feel that they are working towards a common goal. 4. Managing employees When managers are effective communicators, they are more able to inform staff adequately of their responsibilities and what is expected from them. Good communication skills also helps managers to provide constructive feedback to their staff, build better relationships, and understand personal goals that staff may wish to work towards. 5. Contributes to growth of the company A lack of communication can lead to the collapse of any organisation. Whilst that is a bold statement without proper marketing collateral and communication internally and externally, most organisations will struggle to survive. Communication can also lead to productivity and helps to avoid unnecessary delays in the implementation of policies. 6. Ensures transparency When regularly communicating both internally and externally, organisations remain more transparent. This is important in building trust in your brand, in your services and also internally when it comes to the trust that employees have in higher management.


Tony Deblauwe from adds that when tough decisions need to be made, transparent leaders will have an easier time explaining why. What do you think? Do you have any suggestions that can be added to this list? I would love to hear how you or your organisation approaches communication. Is it overlooked as an area of professional development, or is there a focus on it? Feel free to share your experiences in the comments section below. from AIB, Australia s most popular MBA programme. This article was written by Laura Hutton on behalf of the Australian Institute of Business. All opinions are that of the writer and do not necessarily reflect the opinion of AIB. The following sources have been used to prepare this article: Oral and written communication proficiencies are consistently ranked in the top ten desirable skills by employer surveys year after year. In fact, high-powered business executives sometimes hire consultants to coach them in sharpening their communication skills. According to the National Association of Colleges and Employers, the following are the top five personal qualities or skills potential employers seek: Teamwork skills (works well with others, group communication) Knowing this, you can see that one way for you to be successful and increase your promotion potential is to increase your abilities to speak and write effectively.


In September 2004, the National Commission on Writing for AmericaБs Families, Schools, and Colleges published a study on 120 human resource directors titled Writing: A Ticket to WorkБOr a Ticket Out, A Survey of Business Leaders. The study found that Бwriting is both a БmarkerБ of high-skill, high-wage, professional work and a БgatekeeperБ with clear equity implications,Б said Bob Kerrey, president of New School University in New York and chair of the commission. БPeople unable to express themselves clearly in writing limit their opportunities for professional, salaried employment. Б (The College Board, 2004) On the other end of the spectrum, it is estimated that over forty million Americans are illiterate, or unable to functionally read or write. If you are reading this book, you may not be part of an at-risk group in need of basic skill development, but you still may need additional training and practice as you raise your skill level.


An individual with excellent communication skills is an asset to every organization. No matter what career you plan to pursue, learning to express yourself professionally in speech and in writing will help you get there. The College Board. (2004, September). Writing skills necessary for employment, says big business: Writing can be a ticket to professional jobs, says blue-ribbon group. Retrieved from. National Association of Colleges and Employers. (2009). Frequently asked questions. Retrieved from. National Commission on Writing for AmericaБs Families, Schools, and Colleges. (2004, September). Writing: A Ticket to WorkБOr a Ticket Out, A Survey of Business Leaders. Retrieved from. Pearson, J. , Nelson, P. (2000). An introduction to human communication: understanding and sharing (p. 6). Boston, MA: McGraw-Hill. by a publisher who has requested that they and the original author not receive attribution, which was originally released and is used under CC BY-NC-SA. This work, unless otherwise expressly stated, is licensed under a.

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