why does forever 21 have john 316 on their bags

Teen fast-fashion mecca Forever 21 has come under fire on social media after a shared the retailer's plans to "reclassify" some full-time employees' jobs to part-time status, cutting their benefits and limiting their hours to no more than 29. 5 a week. Customers and other critics expressed their outrage with hundreds of comments on, threatening to boycott the store over the decision and calling the move an effort to avoid stipulations of the Affordable Care Act. The legislation requires employers to provide health insurance for all employees that work
a week. In a response that the company has posted repeatedly on Facebook, the retailer says it "staffs its stores based on projected store sales, completely independent of the Affordable Care Act. " The recent decision, it says, affects 196 employees, or less than 1 percent of all U. S. store workers. As part of the statement, Forever 21 also noted that it has promoted and converted 421 part-time store employees to full-time status since March of this year. Still, that's not doing much to slow down the uproar. Even if Forever 21's move is just a simple business decision that affects a relatively small number of employees, it nonetheless has all the elements to make it an outsized target of online outrage. Combine not only a political wedge issue and a popular brand of clothing but a company that publicly itself as Christian, and you're left with a particularly potent cocktail for viral attention.


That last issue--the perceived conflict some critics see between Christian values and the decision to cut workers' benefits--appears to be driving no small part of the online criticism being lobbed at the retailer. Forever 21 prints, reportedly at company headquarters, and was founded by the deeply religious, who don't shy away from their faith. "I hoped others would learn of God's love," Chang said through a translator in a last year. "So that's why I put [the scripture on the bags]. " That perceived dichotomy has given critics an added gripe: "My, my, my how unchristian," wrote one man on the company's. "A true Christian thinks of others first and is not greedy. Tell me, just how rich do you need to be? " asked another. "Jesus Christ would never, NEVER do this to anyone, ever," wrote yet another. You get the idea. (A n e-mail to Forever 21's press office was not immediately returned. ) Of course, any company can suddenly find itself the target of a social media firestorm these days, whatever values its leaders may espouse and however big or slight the offending action might be. But the current furor Forever 21 is facing--and it is no stranger to --raises interesting questions about what kind of upside a leader's public declaration of faith really offers. Does "," as it's been called, turn on more customers than it turns off?


How much should founders' personal beliefs be part of the operations or marketing of a company? And most of all, when a P. R. crisis erupts,В does a company that shares Bible verses with its customers risk falling further in the minds of customers than a company that doesn't? Probably so. Whether or not Forever 21 thinks it has a responsibility to live up to a different set of than its peers, many of its customers probably think it does. Jena McGregor is a columnist for On Leadership. Read also: Like? Follow us on and. Forever 21 as a brand experience is, in general, a sensory overload. You re surrounded by saccharine EDM, smiley sales assistants, really tempting prices but ultimately,. every time I find something in forever 21 no (@tbhjuststop) So it s natural that you may have missed, on your brave ventures in there, the fact that Forever 21 prints a weird Bible verse on the bottom of all their carrier bags John 3. 16. The verse is famous for two reasons: firstly, it s the origin of theВ iconicВ , obviously, and secondly it s that bit in the big book where someone said: For God so loved the world, that he gave his only begotten Son, that whosoever believeth on him should not perish, but have eternal life. It s probably embroidered somewhere in your granny s house, one of those. Husband and wife Don and Jin Sook Chang founded Forever 21 in 1984, after moving to LA from South Korea in 1981.


They re fiercely religious and as devoted Christians they even go on mission trips instead of vacations. Their daughter Helen Chang, the public face of the Forever 21 family, that the bag is a statement of faith. But she argued: There is no religious tilt to Forever 21. The faith of the founders is separate to the brand в the bag is simply a statement of faith. The owners are also, despite the statement of faith, pretty secretive. People join their church just to get close to them, an employee told Radar. He explained: Mrs. Chang, who attends pre-dawn services every day and strongly encourages her vendors to do the same, makes it a piot to give Christians in the industry a leg up, too. Rowena Rodriguez, a fashion consultant who worked with Forever 21, : In the short time I worked with Mrs. Chang, my life was transformed, and I accepted Jesus Christ as my Lord and Savior. Mrs. Chang prayed me into the Kingdom! If you really want to know, I ll tell you. But you won t believe me. The Changs love Jesus! It s probably not that surprising, especially when you consider they ve sold some seriously cheesy shirts in the past. I only hope and pray that through the everlasting light and truth and guidance of Jesus Christ Forever 21 will finally see the light and stop putting tacos! and squad goals on the front of all their tees. Amen.

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