why do you need a social media strategy
Trying to build a brand on social media without a defined strategy can be totally counterproductive. Youвll find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from such efforts. In this post, we'll review six big reasons why you need a social media strategy in place for your business, and how it can benefit your brand. 1. To Build a Strong, Organic Presence
The first reason you need a social media strategy is because it will help you build a strong, organic presence online. Youвll be able to plan out posts in advance, and get them scheduled and set. All of this,В in-turn, will help you stick to social media rule number one: posting consistently. Failure to maintain consistency is one big reason social media accounts stop growing. 2. To Save Time The second benefit to creating and implementing a social media strategy is that it will help you save time в and who wouldnвt want more time on their hands? Yes, getting everything together to create a content calendar and content bank is a big task at first, but getting your post needs sorted and scheduled for the next week or month will greatly reduce the time you spend on actually posting each day. No more staring at a blank screen scrambling to figure out what to post - youвll now be able to spend a little more time on other tasks, and on analyzing whatвs working. 3. Make Sure Your Goals are Covered Having a social media strategy in place will ensure that your social media efforts are more fruitful, and are working to support your broader business goals. Putting a strategy together includes outlining your business goals, so that you can work backwards to create posts which reinforce them. Youвll also want to outline some В so you have something to work towards, and to validate that the work you are doing is paying off. 4. Target Your Audience More Effectively How does a social media strategy enable you to target your audience more effectively? Part of your strategy can include plugging in audience engagement elements (like polls or open-ended questions) into your updates so you can get a better handle on your audienceвs pain points, and how you can provide value to solve them. 5.
Leave Room for Creativity, and to Create Better Content A social media strategy brings to light the elements, methods and networks which are working for your business - as well as the ones which are not. В A strategy in line with your business goals will facilitate creating content that resonates with your audience, gives you the opportunity to refine the quality of your material, and enables you to think about how you can get creative with social posts. This can include using the more dynamic tools available on the social media networks - perhaps youвll have the bandwidth to develop live videos on Facebook, or Instagram Stories. You might be able to participate in, or even create your own Twitter chats, and more. Whatever it may be, youвll be able to dive in and show your audience you know what youвre doing. 6. Stay Ahead of the Competition The last reason why you need a social media strategy is that it will help you stay ahead of the competition. Tying everything we went over in this article - with daily posts planned, you can concentrate on those fine details which help you stand out from everyone else in your niche. Youвll be able to analyze whatвs working, start developing your brand story and voice, establish a distinctive look and feel for your accounts, and all while remaining consistent and providing value to your audience. So besides stopping you from going crazy, or leaving your accounts dormant for days on end, there are so many benefits to creating and sticking to. Hopefully this post has helped you feel a little more motivated to get organized. A version of this post was first published on. Social media is the rising star in digital marketing, it is the future of digital marketing. If your company hasn t already set-up social media accounts, or if you aren t using them on a regular basis, then you should be! Why Do I Need A Social Media Strategy? You can use social media as a place to pull qualitative research about your customers and content, you can connect with influencers, it can support your marketing and communication campaigns, it can be a customer service platform and more!
All the different platforms are constantly evolving to allow more features and create better campaigns. Social media isn t just somewhere to be posting content, there s so much more to it and to manage it efficiently and effectively, you need a strategy. You need a strategy set up, so you know exactly who is doing what, when they are doing it and why they are doing it. If you don t know things like this, mistakes can be made, that could potentially be catastrophic for a brands reputation. Before you even start creating a strategy, you should run an audit across all your social channels. This is a great starting point, as you will be able to see what has already been done, what has or hasn t been successful or pick up on any errors. I always recommend that your social channels are consistent, from the account names to the brand description and even the imagery used for the profile picture and cover photo. It s also great to look over the finer details like opening times on Facebook company pages or contact details. The last thing you want is someone being unable to get in contact directly due to a mistake on your social media. You can test potential account names onP, so you can see if a certain account name is already being used across multiple channels before you start setting up or altering account names. You can also take note ofPyour following and other analytics prior to your new strategy, so you can revisit the analytics at a later date to see how well your strategy has gone. Once these aspects have been amended, you can then move on to figure out what you want to achieve through social media. The next step you want to takePis to look into your industry and competitors within social media. This way you can get an idea of what other companies are doing successfully, or not. You can either manually go onto places like Twitter and search through industry hashtags, or you can sign up to software that helps collate these details together for you. You may even be able to pick up on trends within the industry, and also things like the tone of voice that is used. With social media being a conversational source of digital marketing, it s so important to know your tone of voice and who you are going to be talking to.
Is your brand fun-loving or perhaps marketing to a younger audience? Then you re probably going to be using more relaxed language and perhaps even pop in a pun or two! If you re a more informative and technical brand, then you will use a different tone of voice. If you re in need of finding your audiencePor just want to get a better insight on what they want to see or hear. Then head over to our Ppost find out techniques you can try out to find out this type of information. You need to lay out your goals and objectives on the tablePand find ways through social media that can help you reach them. In marketing, we often use the term SMART objectives. This stands for; Specific, Measurable, Attainable, Relevant and Time-Bound. For each of those points, have a think about a few goals for each, and then how you think social media can do this for you. Not every goal will work through social media, but others definitely will. Now that you ve done your research and have your goals in mind, then it s time to put together a content plan. Most like to do this through an excel sheet, with columns of the date, the social media channel and what is going to be posted out on it. You could do this to be a week in advance, or even months in advance, whatever suits your business best. The last part of your strategy should be distributing the roles out. Who s going to be in charge of scheduling posts or managing any responses? It may be that one person in your office does this, or if you re a larger company, then it may be split between a team of people. Just make sure everyone knows what they are doing, so there is no clashing or missed comments. Once you ve done all these steps, then your social media strategy is well on it s way. It s best to revisit your strategy every couple of months, as goals may get met and you will want to set new ones. It s a forever moving and changing way of marketing and you ve got to keep on it! In need of more help with your social media strategy or management? We offer a variety of social media services here at Fifteen. P
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