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why do we need to study narratives give 5 reasons

Literature is part of our cultural heritage which is freely available to everyone, and which can enrich our lives in all kinds of ways. Once we have broken the barriers that make studying literature seem daunting, we find that literary works can be entertaining, beautiful, funny, or tragic. They can convey profundity of thought, richness of emotion, and insight into character. They take us beyond our limited experience of life to show us the lives of other people at other times. They stir us intellectually and emotionally, and deepen our understanding of our history, our society, and our own individual lives. In great writing from the past we find the England of our ancestors, and we not only see the country and the people as they were, but we also soak up the climate of the times through the language itself, its vocabulary, grammar, and tone. We would only have to consider the writing of, Boswell, and
side by side to see how the way writers use language embodies the cultural atmosphere of their time. Literature can also give us glimpses of much earlier ages. Glimpses of Celtic Ireland in the poetry of, or of the Romans in Shakespeares plays, for example, can take us in our imaginations back to the roots of our culture, and the sense of continuity and change we get from surveying our history enhances our understanding of our modern world. Literature can enrich our experience in other ways too. London, for example, is all the more interesting a city when behind what we see today we see the London known to Dickens, Boswell and Johnson, or Shakespeare.

And our feeling for nature can be deepened when a landscape calls to mind images from, say, Wordsworth, or Ted Hughes. The world of English literature consists, apart from anything else, of an astonishing array of characters, from the noble to the despicable - representations of people from all walks of life engaged in all kinds of activities. Through their characters great authors convey their insights into human nature, and we might find that we can better understand people we know if we recognise in them characteristics we have encountered in literature. Perhaps we see that a certain man's behaviour resembles that of in Antony and Cleopatra, or a certain woman is rather like The Wife of Bath in 's Canterbury Tales. Seeing such similarities can help us to understand and accept other people. Good works of literature are not museum pieces, preserved and studied only for historical interest. They last because they remain fresh, transcending as well as embodying the era in which they were written. Each reader reading each work is a new and unique event and the works speak to us now, telling us truths about human life which are relevant to all times. Whether we choose to study it or read it for pleasure, when we look back over our literature we are looking back over incredible richness.

Not just museum pieces, but living works which we can buy in bookshops, borrow from the library, or download from the internet and read today, right now. Why do some products gain mass appeal, acquire a dedicated following, and draw customers to wait in line for the latest version, while other product launches flop? Why do some stores attract a steady stream of trendy patrons, while other stores see lackluster sales? How are certain employees able to energize their colleagues and elicit enthusiastic participation, while others deflate the room? What sets these notable products, services, and people apart? It is the energy they create by telling a good story through their offerings or work. Storytelling in business conveys information in a stimulating manner and makes it memorable, and a narrative approach, energizing them to act. You can tell energizing stories if you understand how stories work to inspire people to act. Here are five reasons why stories have become an essential business tool: People pay attention. БHuman minds yield helplessly to the suction of story,Б asserts. БNo matter how hard we concentrate, no matter how deep we dig in our heels, we just canБt resist the gravity of alternate worldsБIf the storyteller is skilled, he simply invades us and takes over. There is little we can do to resist, aside from abruptly clapping the book shut.

Б This reflects the powerful effect narratives have on capturing our attention. Our minds fill in images and details. A story conveys a sweeping visual of the facts rather than just a list of information. Creating a story around the facts illustrates their use and value in a realistic context. Stories spur your audience to create images and fill in details that relate the story to their own situations. They can envision themselves using and enjoying the offering or idea that your story conveys. Stories teach and prepare us. Stories represent situations we might face one day, and present solutions we might use. Thus, a story can tell how a product or idea will work, how it will deliver a benefit, and what experience it will provide. Stories create a lasting bond. Sharing stories creates common experiences and unite people around ideas and offerings. Thus, stories provide a common base among your audience to share feelings about your ideas and offerings. They may imagine different scenarios for using your work or product, but there will be a unifying platform for dialogue and for interactions to build enthusiasm. Motivate action. Stories encourage people to take action, since they describe how to act in a certain situation and provide the inspiration to do so. People are more likely to act in response to an emotional message conveyed through a story than when just presented with facts. б

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