why do we call it black friday

Why Do We Call It БBlack FridayБ? A Black Friday promotion at an H M store in Tyler, Texas. The term didnБt always denote commercial excess. Chelsea Purgahn/Tyler Morning Telegraph, via Associated Press
The word БblackБ in front of a day of the week has almost never meant anything good. was the sell-off the day before the stock market crash of 1929, as well as the day of an even bigger crash in 1987. Black Wednesday was used to refer to a day of widespread air traffic snarls in 1954, as well as the day the British government was forced to withdraw a battered pound from the European Exchange Rate Mechanism in 1992. Black Thursday has variously been used to describe days of devastating brush fires, bombings and athletic defeats, among other unpleasantness. So how is it that the term Black Friday has come almost universally to denote joyous commercial excess, stupendous deals and big profits on the day when people head out to shop for the holidays after Thanksgiving? It wasnБt always this way. The New York Times first used the term to refer to the day the gold market collapsed the year before. Ben Zimmer, executive producer of, who has researched and written about the term, says its association with shopping the day after Thanksgiving began in Philadelphia in the 1960s Б and even then, the reference wasnБt positive.


The local police took to calling the day Black Friday because they had to deal with bad traffic and other miseries connected to the throngs of shoppers heading for the stores. Needless to say, that usage didnБt sit well with local retailers. They tried, according to Mr. Zimmer, to give the day a more positive name: Big Friday. That did not take, but eventually retailers Б in Philadelphia and beyond Б managed to spin a new connotation: The day the books went from red ink to black. Most consumers probably donБt know Б and donБt care Б about any of this. They want deals. The rebranding of Black Friday has been so successful that others have tried to spread the wealth across multiple days of the week as the holiday shopping season has grown ever more competitive. In 2005, was introduced as the day online retailers offered big savings to holiday shoppers. In 2010, American Express came up with to encourage people to shop (presumably with their Amex cards) at independent local businesses the day after Black Friday. And as retailers begin their holiday promotions earlier and earlier, there have even been efforts to change the name of the day before Black Friday to Gray, Brown or Black Thursday.


But for most Americans, it will forever be. Crowds rush into a Walmart store as the doors open at 5am to scoop up good deals on heavily discounted merchandise on Black Friday November 25, 2005 in Miami, Florida. Photo by Carlo Allegri/Getty Images is the name given to the shopping day after Thanksgiving. It was because so many people went out to shop that it caused traffic accidents and sometimes even violence. PThe Philadelphia Police Department coined the phrase to describe the mayhem surrounding the congestion of pedestrian and auto traffic in thePdowntown area. The namePwas first recorded by Earl Apfelbaum, a dealer in rare stamps. In his ad, he said, Black Friday is the name that the Philadelphia Police Department gave to the Friday following Thanksgiving Day. It is not a term of endearment for them. Black Friday officially opens the Christmas shopping season in center city. It usually brings massive traffic jams and over-crowded sidewalks as the downtown stores are mobbed from opening to closing. P Retailers did not appreciate the negative connotation associated with a black day of the week. They had a good point. For example, was the name journalists gave to October 19, 1987.


On that day, the fell 22 percent. TheP Pshows that was thePlargest percentage drop on one day in Phistory. Another dark day, occurred on October 24, 1929. It was the day that signaled the start of the. It was followed the next week by. On that day, the lost 11 percentPdespite attempts by major investors to support stock prices. That destroyed any confidence investors had in the stock market, which in those days was perceived to be the economy. Many had invested their life savings and were entirely wiped out. No wonder retailers wanted to make the name Black Friday mean something positive. And, to them,. To compensate, they decided to follow the adage, If you can t beat em, join em. They used the name to reflect their success. Accountants use black to signify profit when recording each day s book entries. Red is used to mean loss. Therefore, Black Friday means profitable Friday to Pand to the economy. Black Friday crowds hunting bargains still give the police headaches. In 2016, in separate mall incidents in New Jersey, Nevada, and Tennessee. The New Jersey man died from his wounds. P, police shot a ChicagoPKohls shoplifter as he fled in his car. He was dragging an officer who was stuckPhalfway into the vehicle. P The most violence seems to occurPatPWal-Mart, leading to the Twitter hashtag each year #Walmart fights.


P, two people were shot outside of a Wal-Mart inPTallahassee Florida. They were fighting over a parking space. PP Walmart s consumer electronics department seems to be the most dangerous place. In 2011,Pa woman pepper-sprayed a crowd at a Wal-Mart in Los Angeles. She was trying to get a Wii for 60 percentPoff. TheP, crowds at a Sacramento Walmart forced the store to evacuate when they started pushing and shoving to get deals on consumer electronics at 5:30 am. OnP, another California Wal-Mart, this time in Rancho Cucamonga, needed police protection from unruly crowds again, in the early-morning hours in the consumer electronics department. The store was briefly closed a few hours after another store in nearby Upland was closed. The worstPBlack Friday occurred in 2008 when a man was trampled to death. Despite being 6 5 and 270 pounds, temporary worker when crowds stampeded into as New York Wal-Mart. At least 2,000 people broke down the doors, trapping Damour in a vestibule where he suffocated. Eleven other shoppers were also injured, including a pregnant woman. It seems the police have a right to call Black Friday by a negative name. P P P P P P

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