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why do watches always show 10 10

Have you ever wondered why are always set to the same time in adverts? Chances are you've never noticed, which probably means the
have done their jobs properly. If you look at any advert or promotional image ofВ a watch, you'll notice that it's probably set to 10:10. Searching 'watch' on brings up thousands of results, but it's difficult to find a picture of a timepieceВ which isn't set to that particular time. There's a very good reason for thisВ dogmatic fixation to 10:10. As revealed in aВ New York Times article, watchВ hands positioned at this time nicely "frame the brand and logo," according to Andrew Block, executive vice president of watch dealer Tourneau. Since most brand logos are at the top of the watchface, setting the time to 12:05 or 1:20 would cover them up.


В Of course, you could flip things around to 4:40 and get the hands completely out the way of the, but that might not appeal to consumers - as Susanne Hurni, head of marketing and advertising at Ulysse Nardin told the paper, keeping the hands facing up makes the watch resemble a smiley face. Unless you want all your products to be frowning at potential customers from the pages of a catalogue, i t's a bad idea to have the hands facing down, in the bottom half of the watch. Other watch brands get even more finicky. Timex always photographs their watches while they're reading 10:09:36, for example - having the second hand slightly off-centre prevents any branding or dials in the bottom half of the watch from being obscured.


They even stick to this time in pictures of handless digital watches. So, if you want toВ sell a watch, set it to 10:10 for the most aesthetically pleasing picture. Even if youВ don't, you'll never be able to look at a watch advert without noticing the time again. Have you ever noticed that the watches and clocks found in product photographs and advertisements usually show the time 10:10? If you haven t, pay attention the next time you re flipping through a publication and come across a watch ad the rule is almost always true. If you have noticed this, do you know why 10:10 is the default time for watch photographers?


New York Times, the main reason is quite simple and obvious: aesthetics. There are a number of visual advantages to having the hands set at the 10:10 positions. One is that the hands are kept from overlapping. Having them on both sides of the watch face ensures that the hands themselves are visible and can be appreciated. The position also allows the hands to look nice on the face of the timepiece. The 10:10 position is symmetrical, and the human brain tends to appreciate symmetry and orderliness. Another reason is that key details on the face of the watch or clock usually remain visible at 10:10.


The logo of the manufacturer is usually found under the 12, and sometimes next to the 3-, 6-, and 9-o -clock positions. Logos found under the 12 are nicely framed by 10:10 hands. Finally, the 10:10 hands look happy due to the fact that the hands look like a smile (or like a V as in victory ). The NYTimes reports that Timex used to use the time 8:20 in their product photos, but eventually decided to turn that frown upside-down. There are a number of urban legends regarding the 10:10 time floating around in the world. Many of them attribute it to a historic event (e. g. Lincoln/JFK assassinations, the dropping of the atomic bombs), but there isn t any truth behind those explanations.

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