why do people invest money in the stock market

At the center of everything we do is a strong commitment to independent research and sharing its profitable discoveries with investors. This dedication to giving investors a trading advantage led to the creation of our proven Zacks Rank stock-rating system.


Since 1986 it has nearly tripled the S P 500 with an average gain of +26% per year. These returns cover a period from 1986-2011 and were examined and attested by Baker Tilly, an independent accounting firm. Visit for information about the performance numbers displayed above.


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For, the stock market presents opportunities to earn passive income through safer blue-chip companies like Microsoft or Apple. People who don't have much time to research and execute trades benefit from to earn investment income.


One strategy is to buy shares in a large, safe company, with a plan to hold them for an extended time before selling. Another is to invest in stocks that give dividends to shareholders.


Dividends are periodic distributions of a company's excess cash. For an investor, these stocks allow an opportunity to generate income while holding shares. As long as the company remains strong, the shareholder continues to earn.

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