why do new businesses need to promote
Twitter. Bethany Clarke / Getty Images
If you run a small business and aren t using, I have to ask, why not? It seems that just about everyone else on the planet with access to the web or a cell phone is. Twitter seems to be following the same pattern that blogs did. First a few, and just for personal use в (please! ) Then a lot more and an expansion of uses. And then a belated awakening by businesses that something is happening over there and it might be worth getting in on it. Well worth it as forty-seven percent of people who follow a on Twitter are more likely to visit that. You can see why 65. 8% of U. S. companies are now using Twitter for marketing purposes ( ). Remember Letterman s reverse lists? Well, this is one of those, listing the reasons you ll want to and start tweeting from least to most important. В Everyone else is doing it. The guy who runs the convenience store down the street. The landscape architect. The shoe store owner. And lots of big companies, such as Dell, HP, AT T, and Microsoft. In fact, 74% of 2013 Inc 500 companies use Twitter and 377 of the 2013 Fortune 500 companies have a corporate Twitter account (( ). В Having your business on Twitter is hot. Twitter is good optics. Using Twitter is evidence that your small business is participating in В and obviously a with-it kind of outfit that people might be interested in doing business with.
It s just not enough to have a anymore. (Learn. ) Twitter is a fast way to get the message out. Assuming your potential and existing customers are on Twitter, you can instantly let them know your news, whether it s an announcement or a new product, a special deal, or an upcoming event they may be interested in. And now that businesses can, it s even easier to reach the potential customers you want to reach. Twitter will help you stay on top of your industry and/or market segment. Twitter lets you hear what other people are saying. Using, you can find out what people are saying about a particular topic, enabling you to keep your ear to the ground about your company and. Twitter will help you refine your brand. By participating in Twitter (that is, using it to communicate with others, rather than just spamming product announcements) you can present and develop the kind of image that attracts your, and refine your brand. (Remember; communication is a two-way thing. ) Twitter is a great tool. Being on Twitter will give you opportunities to meet and talk to oodles of people, some of whom you would never get the chance to talk to otherwise. And some of those people might be the very business contacts you ve been seeking, people you want to start projects with, source product from or even.
And the most important reason your small business should use Twitter в because Twitter lets you engage your customers. Posting information about your products and/or services is the obvious use. But Twitter also gives you another channel for listening to and в what they like or dislike about your company, how they feel about your brand, what suggestions they have for improvement, what their favourite products are and why. all kinds of nuggets that you can use to. So there you have it. In a nutshell, Twitter can provide your small business with another channel to inform and в and every opportunity to do that is worth exploring. You will want to make sure, though, that you re, so you don t get seen as a spammer and damage your small business s reputation. There are virtually infinite ways that you can promote your business today. With that being said, social media marketing has become especially popular in recent years with businesses of all sizes, as it is easy to get started with and typically has a high return on investment. While these alone are great reasons, below are five more that will hopefully convince you to take your business to the social media world and see the success that it can bring you. The more people that see your logo, business name and top products, the more likely they will be to remember your business when they eventually need what you have to offer.
This is a basic example of how simple brand awareness can improve your profits over time. Social media is an extremely effective way of getting your brand in front of lots of potential customers, as more people than ever before are using the Internet to find products and services. By having a strong following on the main social media websites, you will be able to get your brand in front of hundreds or even thousands of people each day, which will make your brand presence stronger in your market over time. Social media creates an interesting communication dynamic between businesses and their customers, as most information exchanged over these websites is instantly made public. While some businesses fail at social media because of this, if you do things right, the openness and public nature of social media can do tremendous things for your business. Being open and honest while communicating with people on your social media page can open a lot of opportunities for providing great customer service, connecting with new and existing customers and even receiving coverage in the media. Increasing the traffic to your website could do a number of things for your business, and social media is a great way to drive new visitors to your site. For example, you could direct your social media followers to specific pages of your website that offer them special products, free information that they would find useful, a place to sign up for an email newsletter, or any other page that they would benefit from.
Higher website traffic will translate into a wide range of benefits for your business. If you are doing your marketing right, then people should be talking about your business online through their social media profiles. When this happens, you will want to ensure that you can read the things that they are saying so you can use them to improve the way you do business. Most social media websites make it easy for you to track what is being said about you, so definitely use this capability as much as possible. Search engines are now taking social media profiles into strong consideration as they evaluate which websites to rank highly in their results. Gain as many followers as you can on social media websites and encourage them to share your products and content. You will certainly see a boost in your search engine rankings as a result. As you can see, there are many good reasons for promoting your business on social media today. Get started as soon as you can with this high return on investment and proven marketing strategy. Speaking of social media, you can to your Base CRM with the click of a button.
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